Those who want to establish themselves as experts in their field are encouraged to find speaking and teaching opportunities. Getting out in front of an audience is a time-tested way to demonstrate one’s mastery of the required skills and it is an excellent way to promote your enterprise and drum up business. Useful presentation techniques will make you feel more confident about your ability to communicate effectively.
Keep it simple and tell a story
The best speakers know that the more complex the topic, the more important it becomes to make that topic easy for an audience to understand. Distill a complicated message into fewer words. Include a personal anecdote or story that illustrates a key point you are trying to make. Stories and anecdotes make your presentation more compelling by placing the message into a context that is relevant to the listeners and helps them to make sense of the subject.
You are the star
You are the speaker and the stage belongs to you. Do not allow slides to upstage your talk. How do you do that? By not posting your entire talk onto slides and using them as a crutch. Avoid presenting an avalanche of text-heavy slides that you read from. Instead, speak to and connect with those who come out to hear you.
On your slides include important charts and graphs, key statistics, major talking points and relevant visuals that support and advance your message. Practice your presentation often and get to know your material, so that you are not overly dependent on slides.
Engage and involve your audience
Most of all, give the right talk. Know what the audience expects you to address. The person who schedules your talk can help you choose a topic and give you the heads-up re: big questions that audience members may want answered. To keep your audience engaged, pose a question or two at some point in your presentation. Also, be willing to answer questions as you go along and make your presentation more of a conversation with the audience.
We deliver
While good content is essential, that alone will not win over an audience. Body language and delivery also matter. Audiences size up and judge a speaker within the first three minutes of a presentation. Be sure to project confidence, expertise, good humor and approachability. Smile, make eye contact and use a pleasant, yet authoritative, tone of voice. Show appropriate enthusiasm and passion for your subject matter. Let the audience know that you like being up there speaking.
How to get to Carnegie Hall
Practice your talk and practice some more. It takes a lot of work to make a presentation look effortless. Skilled presenters give the impression that their clever ad libs and convincing responses to questions are all ex tempore, but nothing could be further from the truth.
The fact is, successful presentations are built on lots of preparation and rehearsal time. Wordsmith what may sound too complex or unclear. Carefully curate the text and images that will appear on your slides, so that they smoothly integrate with the talk. Anticipate questions that may be posed and formulate good answers. Read your talk out loud and record your voice, to make sure that you pace your delivery appropriately.
An effective presentation should inform, educate and entertain. Make that happen when you simplify your message and de-clutter your slides; interact with the audience by asking and answering questions throughout your talk; and practice a lot, so that you will be relaxed and confident as you present. Hit your mark and the audience will regard you as an expert. Mission accomplished.
Thanks for reading,
Kim